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  • Writer's pictureClare Farley

Crafting Unforgettable Moments: 2024 Wedding Trends by Florence & Olive Collective




Happy New Year, lovely couples! As we step into the enchanting world of 2024, wedding trends are evolving, weaving new tales of love, celebration, and individuality. I'm Clare, the heart behind The Florence & Olive Collective, and I'm here to guide you through the mesmerizing trends that will redefine weddings this year. These trends are not just about style; they're about creating moments that are uniquely yours.



The Rise of Non-Wedding Weddings


There is a huge trend for couples who are leaning towards non-wedding weddings. The days of strict traditions are fading, making way for more personal, intimate celebrations. This trend aligns perfectly with our philosophy at Florence & Olive — crafting weddings that tell your story, not just adhere to convention.


What's In:


Ceremony Friday, Party Saturday: Separate the sacred and the profane, giving you the freedom to embrace limitless possibilities for the celebration.


Dutch Masters–Inspired Florals: Embrace the influence of Dutch Masters in your floral arrangements, creating artful, fruit-dripped tablescapes with creative, often darker arrangements.


To-Go Wedding-Cake Slices and Dessert Stations: Move away from traditional cake-cutting services. Opt for to-go cake slices and themed dessert stations to keep the celebration alive and diverse.


Drone Shows: Welcome the era of drone shows — an innovative and environmentally friendly alternative to traditional fireworks, offering a personalised and mesmerising display.



Wedding Stylists: Elevate your wedding wardrobe with professional stylists, ensuring looks that resonate with your unique style.


Tonal Design Palettes: Explore tonal palettes for a sophisticated and layered design, bringing depth and restraint while playing with one colour.





Documentary-Style Photography: Capture the essence of the moment with candid, documentary-style photography. Move away from posed shots to embrace authentic content that tells your story. Here at The Florence & Olive Collective we offer the service of beautifully designed table cards with a QR code to upload your guests photos and also a QR to app’s for them to use as their camera for the day- there are many options to choose from and we are happy to guide you.


Restaurant Receptions: Transform restaurants into wedding wonders, infusing your personality into the decor and making the most of a unique venue.


Private Ceremonies: Choose intimacy with private ceremonies. Picture a first look and private vows in serene settings for a deeply personal touch.


Over-the-Top Guest Dress Codes: Encourage adventurous fashion among your guests. Inject creativity into the attire, making your celebration a trendsetter.


Male Brooches: Embrace the whimsical elegance of male brooches, a unique accessory that combines whimsy and sophistication. Not for everyone, but the choices for men has increased.


Meaningful, Nonformal Menus: Personalise your menu with family recipes or dishes from notable dinner dates for a meaningful touch.





Wedding Crests: Move beyond monograms to custom logos or crests used throughout the event, adding a unique touch of branding. We love providing a wedding crest and branding to our couples, with Clare’s background in Graphic design you are in good hands!


Negative Space: Embrace negative space in tented events, allowing larger design moments to create a profound impact.


Champagne Towers: The classic Champagne tower is making a comeback, offering glimmer and glam to your celebration.



Sustainability: Mindful of environmental impact, incorporate sustainable practices into your wedding, from decor choices to catering.












What's Out:


Sweetheart Tables: Opt for communal dining experiences over isolated tables for two.


Farewell Brunches: Skip the formal farewell brunch; let your guests enjoy a well-deserved, hungover respite.


Bows: Classic bows are taking a rest; explore other decorative elements for a fresh look.


Large Bridal Parties: Smaller, intimate bridal parties allow for more quality time and ease throughout the day.


Traditional Cake Cuttings: Get creative with alternatives to traditional cake cuttings. Think dessert stations, silent cuttings, or skipping it altogether.


The White-and-Green Colour Palette: Move beyond the classic white-and-green palette; embrace bold colours and adventurous designs.


Formal Departures: Continue the celebration without a formal departure, keeping the party going seamlessly.


Matching Bridesmaids Dresses: Shift to individualised-gown trends for bridesmaids, adding visual interest to the overall aesthetic.


As we explore these trends together, remember, your wedding is a canvas to paint your love story. Let's craft a celebration that mirrors your uniqueness, creating moments that linger in the hearts of all who witness the magic. Reach out to The Florence & Olive Collective, where trends are not just followed; they're beautifully personalised for you.





Let's make your 2024 (and beyond) wedding an unforgettably exquisite tale.

Stay enchanted






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